The nutraceutical industry has moved far beyond tablets and capsules. Today, innovation in delivery formats is reshaping how consumers experience wellness products. Driven by evolving lifestyles, personalisation, and a demand for convenience, nutraceutical brands are experimenting with novel ways to make health supplements not just functional, but enjoyable and accessible. From gummies and powders to advanced technologies like liposomal encapsulation and 3D-printed nutrition, delivery formats are becoming a differentiating factor in a competitive market.