If we talk about the next frontier of pharmaceutical companies, it is undoubtedly digital marketing. The trend is not only scaling the consumer business but also introducing an array of consumer brands to safeguard the future of medical science as well. Traditionally, the concept of marketing innovation in the pharmaceutical industry has been intensively stunted by heavy regulatory restrictions. If we glance into the history of the pharmaceutical companies the interaction was always very less with the end-to-end patients as they were chiefly dependent on the healthcare providers for the medical advice and further knowledge assistance.