NUTRACEUTICALS: LATEST TREND IN INDIA

NUTRACEUTICALS: LATEST TREND IN INDIA

Nutraceuticals, in different forms and formats always existed in the world. It is only in the late eighties or early nineties that an approach and understanding started evolving. Dr Stephen De Felice, Founder of The Foundation of Innovation in medicine, coined the term ‗Nutraceuticals’ in 1989.

Nutraceuticals are considered as food or part of food that gives therapeutic benefits and claimed to prevent and treat disease. These products include isolated nutrients, dietary supple-ments, herbal products and processed foods. Presently over 500 such products are available with renowned health benefits. In future also there is a lot of scope in India for further growth of nutraceutical market.

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